This is an act of everyday rebellion. This is how we fight back. Not in some grand act or noble last stand. But in the smallest of everyday actions.
In some common household chore. Made uncommonly good by the power of our new formulas. Salvation comes in the strangest of places. Like a basketload of dirty socks and crumpled tees.
And all you have to do is choose. Choose to wear your clothes for longer. Making them last as long as they can. And looking fine as hell doing it.
Can waste be seen as a solution rather than a problem? We think so. That’s why we’ve created ‘TOO GOOD TO WASTE’ our new limited edition washing up liquid made using 25% waste ingredients left over from the beer brewing process (ethanol + water). Bottled in 100% post-consumer recycled plastic in our TRUE Zero Waste Certified factory. Waste is an issue that’s bigger than just plastic, and we hope you’ll agree that while only a small step, it’s a positive start. #LETSLIVECLEAN #progressnotperfection
50% rubbish, to be clear. That’s because we’re trialling some new Washing Up Liquid bottle caps that are half made from post consumer recycled polypropylene plastic (with the other half made from virgin polypropylene). It’s all part of changing the way we think about plastic waste – a subject that’s very dear to our hearts.
When we say we live and breathe clean, we mean it. From the way we do business to how we source our ingredients to our war on plastic waste – it’s all about finding new ways to put our clean values into practice. Even if it’s going to take a while to get there. Check out what we’re doing below.
It’s what we make that makes us who we are. From launching our original phosphate-free washing powder in 1979 to our fab ranges of plant-based home cleaning products today, we’re always on a mission to prove that you can save the planet and still deliver a good clean.
